Search Engine Marketing
One plan covering everything that decides whether you are found on Google: the pages you own, the adverts you pay for, and the local listing that shows up on the map.
Start with a free audit Discuss your plan
SEO from £195 a month · PPC management £450 a month · Audit costs nothing
Why treat them as one thing
Search engine marketing covers both sides of a Google results page. Above the organic results are the adverts, which you pay for by the click. Below them are the pages that earned their place. Businesses usually buy these separately, from separate suppliers, and the two never speak to each other.
That is wasteful. The search terms that convert in your ad account tell you exactly which pages are worth writing. The pages that already rank tell you which terms you should stop paying for. Run together, each makes the other cheaper.
What a combined plan contains
- Audit and baseline. Where you rank now, what you appear for, what you spend and what it currently returns.
- Search intent map. Every phrase sorted into what the person wants: information, comparison, or a supplier right now. Ads go to the last group first.
- Paid search. Campaigns built for the buying phrases, with conversion tracking so that spend is judged by enquiries. Detail on the PPC page.
- Organic search. Technical fixes, page structure and content aimed at the phrases that are too expensive to buy forever. Detail on the SEO page.
- Local presence. Google Business Profile, map visibility, reviews and consistent listings.
- Measurement. Search Console, Analytics and call tracking in one monthly report that shows what each channel cost and what it brought.
A typical first six months
- Month one. Audit, tracking installed, ad campaigns live on the strongest buying terms. Enquiries start from paid search almost immediately.
- Months two and three. Search term data from the ads tells us which pages to write. Technical fixes land. Google Business Profile is worked on.
- Months four to six. Organic positions begin to move on the phrases we chose. As they do, we reduce ad spend on those same phrases and move the budget to the ones still out of reach.
By month six most clients are paying less per enquiry than they were in month one, because part of the traffic is no longer rented.
Costs
The audit is free and yours to keep. After that you pay for the parts you use: SEO from £195 to £650 a month, PPC management at £450 a month plus your ad budget, and one-off pieces such as an Analytics and Search Console setup at £170 or a landing page written for search at £120.
Prices are fixed monthly fees, not a percentage of your spend, and we are not VAT registered — what you see is what you pay.
Frequently asked questions
Where should I start if the budget is small?
With the free audit, then whichever channel your situation calls for. If you need enquiries this month, ads. If you have time and a decent site, organic first.
Do I have to take both?
No. Plenty of clients take one. The combined plan is worth it when there is enough budget for the two to inform each other.
Will you work with my current agency?
Yes, if they will. We will not run a campaign in an account we cannot see, though.
How long before I can judge it?
Paid search, four to six weeks. Organic, three to six months. Anyone giving you shorter numbers is selling something.
What do you need from me?
Access to your website and Google accounts, an honest figure for what a customer is worth, and someone who answers enquiries promptly. The last one matters more than most clients expect.
See where you stand
The audit shows what you rank for, what your competitors are paying for and what we would do first. It costs nothing and commits you to nothing.